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According to Phocuswright, 79 percent of bookings on hotel websites were made by travelers that belonged to a hotel loyalty program or guest recognition program. As the travel planning landscape evolves, the more relevant content you deliver to the website visitor and your current and future potential guests, the better the engagement and the higher the conversions and revenues.

HEBS Digital will host a webinar, “How to Increase Customer Loyalty by Fully Integrating Guest Acquisition & Engagement,” on Thursday, August 24 at 2:00p.m. EST (11:00a.m. PST) to help hoteliers increase direct bookings and lessen dependency on the OTAs by providing a roadmap for hoteliers to make their guests feel valued and recognized.

This webinar will cover how to:

  • Identify and engage your property’s “best guests” based on their RFM value
  • Remove the data and digital marketing silos
  • Master guest acquisition in this age of the complex travel planning journey
  • Choose the best CRM technology and solutions
  • Best utilize your guest data to foster loyalty and increase direct bookings

Your speakers:

  • Mariana Safer, Senior Vice President, Global Marketing
  • Garrick Lee, Marketing Manager
  • Victoria Hsia, Manager, Digital Media & Creative Strategy
  • Larissa Horn, Account Executive.

Reserve your place and join us for this webinar on August 24th at 2:00p.m. EST to learn more.

About HEBS Digital

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, London, Europe, Singapore and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-stack digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase lifetime value of guests.

Part of Hotel360 Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated 360-Degree Guest Engagement & Acquisition Platform.

A diverse client portfolio of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices across the globe are all benefiting from HEBS Digital’s direct online channel strategy and digital marketing expertise.

HEBS Digital’s technology, website design and digital marketing services have won more than 400 prestigious industry awards, including World Travel Awards, HSMAI Adrian Awards, Stevie Awards (American Business Awards), Travel Weekly’s Magellan Awards, and more.

The HEBS Digital team is comprised of thought leaders, a diverse team of experts comprised of over 33 nationalities speaking over 22 languages. Contact HeBS Digital’s consultants at 1 (800) 649-5076 (North America), +44 (0) 7730 779 213 (London), +64 (0) 9 889 8489 (Australia, New Zealand, South Pacific), +65 9005 1589 (Asia), or


Contact: Mariana Mechoso Safer / (212) 752-8186

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