In an Era of Luxury "Oversaturation," the New Luxury for Hotels is Personal, Experiential, and Increasingly, Social, Says Local Measure Study
June 8, 2017 9:21am
Incorporating the Latest Consumer Research, More than a Dozen International Hotel Trendsetters Weigh in on the Contours of Luxury in New eBook
New York – 8 June 2017: Local Measure, the leading location-based social intelligence platform, released a hotel industry eBook on how consumers’ perceptions of luxury are shaping the hospitality industry, and what hoteliers need to do to anticipate and meet the new standards.
Incorporating comprehensive research from internationally renowned experts, the eBook concludes that in an era of seemingly endless luxury accommodation options, the new luxury is more basic – turning on hoteliers’ capacities for delivering experiences that are authentic, personal, and increasingly, social.
The new eBook is available as a free download from http://get.localmeasure.com/the-new-luxury
Among others, the study features insights from Bernhard Bohnenberger, President of Six Senses, discussing the direction in which luxury is headed; Ana Brant, Director, Global Guest Experience & Innovation, Dorchester Collection, on how luxury hotels can differentiate themselves in an era of commoditized luxury; and Leland Pillsbury, founder of Thayer Lodging Group and the Pillsbury Institute for Hospitality Entrepreneurship at Cornell’s Hotel School/SC Johnson School of Business, on the use of technology and the opportunities available to hotels to provide exemplary, memorable service.
“Luxury travel has become a crowded space in the past few years and increasingly, consumer preferences have cut through the clutter to force a shift away from products and towards experiences.,” said Local Measure founder and CEO Jonathan Barouch. “Changing definitions of luxury as well as changing consumer tastes have forced travel providers to rethink their offerings, and we are pleased to provide this guide into what constitutes luxury today, the mindsets of luxury travellers, and how hotels are responding to ever changing guest demands.”
Headquartered in Australia, Local Measure has proprietary technology that allows brands and businesses to to deliver exceptional service to their customers, engage with them in real-time to resolve service issues and acquire the rights to use user-generated content.
Tags: local measure,
social intelligence platform,
Local Measure is the leading customer intelligence platform in the tourism and hospitality sectors. Local Measure’s clients include many of the world’s largest tourism and hospitality brands. The company merges local content, social media and mobile technology, to provide customers with live access to operationalize customer data, rich content and analytics at a local level. For more information about Local Measure, visit our website and follow us on Instagram and Facebook.
Contact: Michael Frenkel
Positive Social Media Interaction with Guests During Their Stay Produces Increases in Revenue and Loyalty, According to Research from Local Measure
StayNTouch Appoints Nisha Singh as Vice President of Sales
Local Measure Partners with Cisco to Offer a New Social Sign On, Building Richer Customer Experiences, Understanding Guest Behavior, and Gathering Valuable Data
5 Guest Engagement Strategies Every Hotel Should Be Using
StayNTouch Delivers Cloud-Based PMS Solution and Mobile Check-In to SoBro Guest House
Local Measure Partners With Two of the World's Premier Luxury Hotel Brands, Expands Into More Than 600 Cities Worldwide
Intelity is Helping Hotels Meet Travelers’ Mobile Demands
8 Steps to Transform the On-Property Guest Experience
Local Measure Helps Canada's Group Germain Hotels Double Guest Interaction, Personalize Service, and Cut Response Rates During Stays
Leading Location-Based Social Intelligence Company Local Measure Hires Christian Oswald as VP of Channel Business Development, Expanding its Services for Hospitality Customers with Deepened Cisco Partnership
Intelity to Reveal Proprietary Technology at HITEC for Managing Mobile Devices
StayNTouch Releases E-Book: The New Guest Experience Reality - From Millennials to Mobile - What Today's Guests Really Want
8 Reasons Why Your Hotel Brand Needs a Mobile App to Succeed
You're Invited to Rethink Your Hotel Technology with ALICE & Duetto
Luxury Hospitality Innovator Ana Brant Joins Local Measure's Advisory Board
The Mobile Journey: A New Perspective on Mobile Hospitality
The 5 Hotel Experiences Guests are Talking About Most on Social Media
Winning the Digital Marketplace Starts with a Solid Cellular Network
Social Intelligence Innovator Local Measure Opens Office in Los Angeles
Location-Based Social Intelligence Company Local Measure Hires Former Cisco Executive Peter Hughes as VP of Strategic Alliances
Please login or register to post a comment.