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SUMMARY: HEBS Digital announces monthly payment options that allow hoteliers to utilize their approved OPEX Budget in lieu of capital expenses to finance a revenue-driving website, and conversion-focused technology.

NEW YORK, NY — July 10, 2017 — Many hoteliers know that they need a new responsive website and revamped digital presence, yet they don’t have CAPEX budget left for the year. Instead of putting the most important and profitable revenue stream in danger by waiting for the next budget cycle, HEBS Digital offers new monthly payment options for website design and technology that allow hoteliers to utilize their approved operational expense budget (OPEX) to start increasing direct website revenues.

“Even though many hoteliers realize the only way to decrease dependency on the OTAs and increase direct bookings is by drastically improving the property website and digital marketing presence, they don’t have enough funds in this year’s CAPEX budget and are waiting for the next budget cycle,” said Max Starkov, President & CEO of HEBS Digital, A Hotel360 Company. “This delay only prolongs the agony of being at the mercy of the OTAs and keeps the property from increasing direct revenues and lowering distribution costs in times of oversupply and flattening occupancy and RevPARs. This is why HEBS Digital is offering its clients the opportunity to use their approved OPEX budget to pay for the much-needed website redesign.”  

All websites created by HEBS Digital are powered by award-winning content management system technology, the smartCMS®. With over 30 revenue-generating modules (and counting) such as the Smart Personalization Engine, Complete Merchandizing Platform, Reservation Abandonment Application Suite, Technical SEO Module, and more, the smartCMS empowers the hotel website to drastically boost direct bookings, lower distribution costs, and engage, retain and increase lifetime value of guests.

Monthly financing options start at $795 for a fully-responsive, single-property hotel website, inclusive of cloud hosting, CDN (Content Delivery Network) for high-speed page downloads, award-winning Adobe Analytics, the smartCMS® license, and more. Learn more by visiting the HEBS Digital website.

About HEBS Digital

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, London, Europe, Singapore and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-stack digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase lifetime value of guests.

Part of Hotel360 Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated 360-Degree Guest Engagement & Acquisition Platform.

A diverse client portfolio of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices across the globe are all benefiting from HEBS Digital’s direct online channel strategy and digital marketing expertise.

HEBS Digital’s technology, website design and digital marketing services have won more than 450 prestigious industry awards, including World Travel Awards, HSMAI Adrian Awards, Stevie Awards (American Business Awards), Travel Weekly’s Magellan Awards, and more.

The HEBS Digital team is comprised of thought leaders, a diverse team of experts comprised of over 33 nationalities speaking over 22 languages. Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +44 (0) 7730 779 213 (London), +64 (0) 9 889 8489 (Australia, New Zealand, South Pacific), +65 9005 1589 (Asia), or success@hebsdigital.com.

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Contact: Mariana Mechoso Safer

mariana@hebsdigital.com / (212) 752-8186

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